System Audio (SA)
It was the year 1984. At that time loudspeakers had to be gigantic and technically complicated. This was when SA introduced its first loudspeaker, and the press was amazed and wrote: ”This loudspeaker sets new standards”. But this loudspeaker was not like the others. It was a compact speaker with big sound. A loudspeaker that was created in fascination of excellent sound – and not just technology. A loudspeaker that showed a new way. Our customers are people that love excellent sound for music and movies, but also recording studios, TV stations and musicians of all ages. Ole Witthøft explains: ”We do not only make loudspeakers for experts, everybody is able to appreciate good sound. Our aim is to make the difference so big that anyone can hear it.” Our task is also to make the loudspeaker beautiful enough to deserve a placement among the other furniture. In other words you cannot help designing a product, but you can make it difficult for the product to function in the real world, and this is poor design. Design is a language. It is not spoken by those who do not have anything on their minds.